Saturday, March 26, 2011

Making Your Own Powerful To Do Lists

I'm making a list and checking it twice...goes the popular Christmas-time song jingle. Have you ever considered the Magical Power of making a list? Well, I have -- and I'm here to tell you why...

I LOVE MAKING LISTS

Yup, I truly love making lists. Mind you, I didn't say completing nor fulfilling the list items and tasks. I just like making 'em. A list offers me a false sense of security. When I Make a list, it makes me feel like I'm moving forward. Accomplishing something. How about you?

Once I begin and write-up my grocery list, my To-Do List, and/or my telephone-call-sales-prospecting list, a rush of god-like energy washes over me. A Super-Humaness with the likes of Superman comes upon me. Endorphins...Adrenaline-Rush; that's how I'd describe it.

List-Making is Only the Beginning

We've established that list-making can bring on an euphoric avalanche of energy. But then what? Where do we go from here? Think of an analogy wherein we have a balloon, a helium tank, and a birthday party. Unless someone (maybe you or I) connects the helium tank to each of the balloons, inflate, and place them strategically throughout the birthday party area, the intended result will fail to manifest. In other words, the list is only the beginning -- blowing up the party balloons requires an action step or two.

One of my list items includes losing weight. Great...now what? Perhaps I need to Do Something--Take Some Action(s)! Go to the gym...eat less...ecetera, etc, etc.

Taking Action

One of my list items includes becoming a Millionaire. As of this writing, I am FAR AWAY from that financial goal realization. Listing -- Become a Millionaire -- without taking action, is only day-dreaming. Proverbial Sleep-Waking. Its been said that a Goal without Action is only a Dream.

Kicking it Up a Couple of Notches

Lists, in and of itself is a great exercise. I really get off on completing the list item tasks and crossing them off. Yes! But, traveling toward the road to riches and fame, with my Northstar navigator, I must work the plan (list). Making the list, was simply planning my work.

Weight Loss, building a business, gaining a job promotion, or becoming rich (wealthy) will require some work. What is that old cliche'? Success is 2% inspiration and 98% perspiration...

Your List is Your List

Finally, I say, Make Your List; Check it Twice! Go ahead; plan your plan. But hear this: No Plan ever got accomplished without someone or group of persons getting their hands dirty (proverbially speaking). As a matter of fact, one of my Mastermind mentors, Michael Masterson, writes in his best-selling book (the cover says it all), Read-Fire-Aim.

Masterson says that successful entrepreneurs simply Go-4-It...then, return back to the drawing board to figure out the details. Have you been procrastinating about...? Updating your job resume, working on your marriage or relationships? Maybe you simply want to lose 7 pounds of flesh. Ok then, put down the pencil, forget about making a list...Just Frickin Do It!

Monday, March 21, 2011

Hey BestBuy -How Do You Spell Service

Hey BestBuy -How Do You Spell Service?
Whatever happened to good-ole-fashioned, Customer Service. Sure, Companies and Corporations preach the mantra, Customer Service is Our _____...~fill-in the blank. Yet, do they Really Mean It?

The Zappos Way

Tony Hseish ('shay), CEO of Zappos (online shoe retailer recently acquired by Amazon.com), writes in his best-selling book, The Zappos Way, that Customer Service is what Zappos is all about.

It's not about low prices, product quality, flashy technological gadgetry, nor even profit margins. It's about Service. Moreover, if you were to talk to any one of Zappos' hundreds of employees, they will say the same thing. It's About The Customer!

Hey BestBuy -- Have You Read Tony's Book?


This week, I experienced one of the worst examples of customer service ever in my 51 years of life on the planet. Wait, I exaggerate; it was the SECOND WORST customer service experience...

Performing an errand for a business friend of my wife (that is a story within a story -- but for now...). She bought a Multi-CD player stereo from where? BESTBUY... It didn't work; the business friend and my wife were to open a European-themed restaurant in less than 3 days.

Anyone out there in the restaurant business? Well, besides the food plus the waitstaff...the success of a great restaurant hinges upon the Restaurant Experience -- aka,  The Customer Experience. Critical to the experience, is the contribution of thematic music. European Restaurant -- European Music; Capeche?

The Store Return of the Music Box

After foolin with the stereo for 3 hours, we determined that it was defective (it was made by -- thats not important right now). I was Volunteered to do the grunt work of returning the stereo CD player. Upon arriving at BestBuy, I was cheerfully and expertly greeted at the store entrance by John, the loss prevention guy. He directed me to Customer Service (department).

No one in line; 4 staff members chatting it up, NO One acknowledged me for 7 minutes. Returning to John, I asked to speak to the Store manager. 5 minutes later, he arrives. 'What's the Problem, Sir?" he asks. 'I've been standing here...'

BestBuy Misses an Opportunity...TWICE!

I tell the manager that I'm a Blogger. I say that I want to give him the opportunity to deliver WOW! He speaks to a department associate. The associate asks, "Sir, what's the problem?" 'Huh, didn't the manager tell...I have to regurgitate again to you?' Well my...

They send me to Home Theater (dept). 'April' is cheerful and knowledgeable. However, my item is Out of Stock; no comparable product is available. I say, 'OK -- give me the display model w/full warranty; put the defective one on dispaly until your new stock arrives.' She trots off to revisit the Store manager (remember him?) He says, "No Can Do!" I'm stunned...

I return to the front; intent on leaving the store with my defective merchandise. The Rightful owner can get a return credit to her card. But first...

BestBuy -- How Do You Spell Service?

I again, seek out the Store Manager (remember him?). I tell him my experience was terrible. He says sorry; and goes about his business. Later, I call BestBuy Corporate Customer Care in Minnesota. 'Vanessa' is nice; an empathic listener. But guess what? No callback, email, nor apology.

A Trip to my Texas-Friendly Grocery Store

Desperate to help my wife's friend retrieve a Multi-CD player, I make 7 calls; No One has this item. On the way home, I pop into My H-E-B to pick up some soda-water...Something said, just maybe --hmmm...

H-E-B Grocery Company prides itself on being Texas-Friendly. In another lifetime, I was one of their store mangers. Within their expanded supermarket, was an Electronic department. Guess what?

The Store Partner, Nicole, Knocked My Socks Off with service and expertise. she located an excellent Multi-CD Player with 7500 Killer Watts of Pure Texas Sound Power. The lights, speakers, and sound was amazing.

Customer Service Drives the Stock Market

Smart companies get it. Customer Service equals customer loyalty equals increased profits. H-E-B is a privately-owned corporation; BestBuy is not. One would think...take that back, BestBuy doesn't think -- they sell electronics.

Come to think of it, my grocery store, H-E-B, also sells electronics. And they do a Damn fine job with it. If the shoe was on the other foot, could BestBuy electronics retailer also sell grocery items? Me Thinks Not!